News Release from Health Canada

November 1

The government of Canada committed to investing an additional $36.4M over five years in cannabis public education and awareness. This new investment is in addition to the initial $9.6M over five years for a comprehensive public education and awareness campaign and surveillance activities announced in Budget 2017, which brings total investment in public education, awareness, and surveillance to $46M.

The Government of Canada committed to investing an additional $36.4M over five years in cannabis public education and awareness. This new investment is in addition to the initial $9.6M over five years for a comprehensive public education and awareness campaign and surveillance activities announced in Budget 2017, which brings total investment in public education, awareness, and surveillance to $46M.

The funding will be used to inform Canadians, including youth and other priority populations such as Indigenous peoples, pregnant and breastfeeding women, and Canadians with a history of mental illness, of the health and safety risks of cannabis use and drug-impaired driving.

The Government is already working with creative agencies to launch advertising campaigns on drug-impaired driving and the health and safety risks of cannabis use. With the additional investments, Health Canada, the Public Health Agency of Canada and Public Safety Canada will build on existing efforts and will help strengthen partnerships with professional communities including health professionals and law enforcement, as well as organizations working directly with youth and other priority populations.

We look forward to hosting the Partnership Symposium on Cannabis Public Education and Awareness on November 10, 2017, in Ottawa. This event will provide an opportunity to further identify priority areas for action on cannabis public education and awareness.

For additional details on today’s announcement, please view the following link to the News Release:

News Release from Health Canada


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